Pixel Builder
Trackfinity makes it easy to create and implement confirmation pixels for your offers. Simply visit the offers admin and select the "Pixel Builder" Icon for the offer you would like a pixel for.
A popup will appear with your current pixel for the selected offer. Depending on the tracking type you chose when you set up your offer, your pixel will be slightly different. See Tracking Types for more details.
Unless prompted, you do not need to make any changes to the pixel originally generated in the Pixel Builder. Simply grab the pixel code and place it on your confirmation page, or have it placed with the advertiser of your choice.
You can create a customized pixel for each of your landing pages. Switch between the main offer pixel and individual landing pages with the drop down in the top right hand corner of the modal window.
Conversion Details
Beneath your offer pixel, there are additional options for you to customize your offer pixel. You can Specify the Conversion Variable, or add any number of additional variables.
Specify Conversion Variable
Here you can Specify the Conversion Variable for your pixel:
| Offerid | Trackfinity will check all landing pages on this offer, meaning you can use one global pixel with Offerid for all landing pages. Can not be used for cookieless tracking. |
| Landingpageid | This option will only show when you select a specific landing page. The pixel will only work for the specified landing page. Can not be used for cookieless tracking. |
| Click Hash | Trackfinity will use the unique click ID to identify this sale. Click Hash must also be included in the offer url. If it is not, you will be prompted to add it. Can be used for cookieless tracking. |
For more information, see Tracking.
Passthrough Variables
If you would like, you can add additional Passthrough Variables to your conversion url. Simply select an available variable from the dropdown list:
| Revenue | The amount of money your Network profits from this offer. |
| Gross | The total amount of money the customer has paid for the offer, before things such as affiliate payouts are subtracted. |
| Offer ID | The ID of the offer. |
| Landing Page ID | The ID of the landing page. |
| Step | If you have created Visitor Steps for this offer. |
| OrderID | An Advertiser specific transaction ID. |
| Subscription ID | The ID for keeping track of customer continuity.
Example if a customer has purchased a magazine subscription, the referring affiliate would need to be paid again upon the magazine subscription - renewal. Because the customer is not going to go through track again to renew, we have a subscription ID to - make sure the affiliate is credited. |
| Currency | Currency of the transaction (i.e., USD($)). |
| Custom | Used to post back an array of additional variables to third parties. |
| Username | If your offer requires a login, you can store the username of the customer. |
| Password | If your offer requires a login, you can store the password of the customer. |
| You can store the customer's Email. | |
| IP | You can store the customer's IP address. |
| First Name | Customer's first name. |
| Last Name | Customer's last name. |
| Address 1 | First line of the customer's address. |
| Address 2 | Second line of the customer's address. |
| Zip | Customer's zip code. |
| City | Customer's reported city. |
| State | Customer's reported state. |
| Country | Customer's reported country. |
| Shipping First Name | Customer's first name, attached to their shipping address. |
| Shipping Last Name | Customer's last name, attached to their shipping address. |
| Shipping Address 1 | First line of the customer's shipping address. |
| Shipping Address 2 | Second line of the customer's shipping address. |
| Shipping Zip | Zip code of the customer's shipping address. |
| Shipping City | City of the customer's shipping address. |
| Shipping State | State of the customer's shipping address. |
| Shipping Country | Country of the customer's shipping address. |
| Phone | Customer's phone number. |
| Cell Phone | Customer's cell phone number. |
| Custom 1 - 5 | Custom fields, use them for whatever you wish. |
Click Hash
If you selected the Postback conversion type, you need to add %%click_hash%% to your offer url. If you have selected Postback and %%click_hash%% is not currently in your url, the Pixel Builder will prompt you to add %%click_hash%% before proceeding . The %%click_hash%% (click id) must be added or a postback will not be generated. Trackfinity requires the %%click_hash%% to be returned in the postback, for conversion events to be tracked.
By clicking Add click_hash to the url now, you will brought to your edit offers page. Manually add %%click_hash%% to your offer url, and return to Pixel Builder to grab your pixel.
While Iframe and Image pixels do not require click_hash in the url to work, %%click_hash%% is required if you choose the Click Hash conversion variable type in the pixel builder, or if you want to use Iframe or IMG pixel with cookieless tracking.