Skip to content

Tracking Process

Affiliates within trackfinity are provided with Linkcodes to direct their surfers to the offers within your install. Each time a surfer clicks an affiliate Linkcode Trackfinity records all of the surfer and affiliate information to generate a unique "Click Hash", or a reference to the unique click. The "Click Hash" is stored in the Trackfinity database, the surfer's browser cookies, and can also be passed along for use and storage on the offer website. If a surfer completes any actions that you would like to be recorded in your Trackfinity install, you can add a dynamic postback or pixel on the offer website to communicate with your Trackfinity that an action has occurred for a particular "Click Hash". Our Postback Examples article covers the possible postback types and what parameters are available to send. Once configured Trackfinity will give you reports so you can see how your affiliates and offers are performing both individually and as a whole.

Tracking Types

Once a surfer has gone through a Linkcode the offer website will need to communicate with Trackfinity when conversions or Offer Goals occur. Trackfinity offers three ways for your offers to report important surfer action history.

  1. Postback - Cookieless server to server (s2s) communication using "Click Hash" 

    http://yourtrackingdomain.com/signup/process_pixel.php?click_hash={CLICK_HASH}

    • Cookieless tracking: If a user doesn't have cookies enabled (or doesn't have a cookie for any other reason), a conversion will still be recorded.
    • Must include click_hash (%%click_hash%%) in the offer url to be stored with the visitor and sent on the postback. If you are working with an advertiser, the Advertiser must capture and send the click_hash variable back to Trackfinity on conversion.
    • Allows your affiliates to set up their own custom postbacks that will also fire on conversion.

  2. Iframe - html that can be placed on your website pages to send information to Trackfinty using the surfer cookie information (created when clicking an affiliate Linkcode) 

    <iframe src="http://yourtrackingdomain.com/signup/process_pixel.php?oid=1" height=1 width=1></iframe>

    • Uses cookies
    • allows your affiliates to set up their own custom pixels that will also fire on conversion

  3. Image Pixel - The pixel is fired on your confirmation page and the visitor's browser sends information to Offerit from the cookie (which was created when the affiliate linkcode was clicked). 

    <img src="http://yourtrackingdomain.com/signup/process_pixel.php?oid=1" height=1 width=1/>

    • Uses cookies.
    • Does not allow your affiliates to set up their own custom pixels.